U LOAD RENAULT

UVS RENAULT. LOAD ANY CARGO, INCLUDING YOURS.
To promote the new Renault Utility Vehicles, we created an interactive ad based on the famous game Tetris.
The digital magazine readers were challenged to fit different types of cargo in the ample load capacity vehicle while playing in different levels of difficulty.
All movements were controlled by the iPad, showing funnily all the benefits of the product.