STREETVIEW DELIVERY

Gollog is Gol Airlines’ delivery service that finds recipients fast, no matter where they are. The idea was to show this in digital magazines.

We created an ad that combined geolocation with Google Street View.
The reader saw the street view image of the exact location he or she was at, followed by an animated hand-delivering the Gollog package.

The ad was featured in Brazil’s most influential digital magazine (Veja) reaching more than 90.000 users and creating customized and unique communication for each one of them. The action was so effective that it resulted in a click-through rate (CRT) for the place of 15%, 100 times more than the average of the category.