MARISA LINGERIE STRIP COMMERCE

THE AD LEAVES MODELS WITH NOTHING WHILE YOUR GIRLFRIEND GETS GIFTS.
With almost 100% of its consumers formed by women, Marisa Lingerie found a funny way to bring men to consider their products as good gifts for their wives or girlfriends.
As most men aren’t used to buying lingerie, this interactive ad brought a photo shoot with beautiful models to Playboy and other men’s magazines in Brazil.
The essay was connected to Marisa’s e-commerce and, to see it “completely”, the reader had to buy lingerie pieces they were wearing.