BRADESCO FAKE AD
We placed in iPad magazines an apparently ordinary ad of a car.
When the reader does the regular move to “turn” the page, the car follows and crashes.
Then the concept is revealed: “Unexpected events happen without warning. Make a Bradesco car insurance plan.
ClientBradesco Insurance - AlmapBBDOAgencythe goodfellasYear2012My RoleCreative Technology, Production, MobileAwardsCANNES LIONS 2012 - Gold • CLIO AWARDS 2013 - Silver • YOUNG GUNS 2012 • EL OJO DE IBEROAMÉRICA - Bronze • ONE SHOW 2013 - Merit • PRÊMIO ABRIL DE PUBLICIDADE 2013 - Grand Prix • ABP FESTIVAL 2012 - Gold • WAVE FESTIVAL 2012 - Silver • CCSP 2012 - Silver • TOMORROW AWARDS 2012- Shortlist • WEBBY AWARDS 2012 - Shortlist • ADOBE DIGITAL PUBLISHING AWARDS - Best Ad
