ADC ANNUAL 92

92 years after its first Annual edition in 1921, the ADC Annual Awards of Art + Craft in Advertising and Design delivered its content only on digital through an iPad app.

It’s an innovative and dynamic way to feature their members the best of Advertising & Design in 2013. Besides the app, a custom iPad case was offered to the first 500 associated to download the Annual.

Created and developed in collaboration with Monica Eunji Kim, motion designer at Google Creative Lab – NY, the app interactively presents the annual, showing interviews, storyboards, and the behind the scenes of awarded campaigns.