ADC ANNUAL 91

After 91 years, the first-ever advertising annual decided to publish the best ad works in the world on a digital platform too.
So we transformed the ADC 91st book into an iPad app.
As a multimedia platform, the app could feature not only printed campaigns but all TV commercials and video-cases winners.
Besides that, we created the “Behind the Gold”, a special session where creatives could present their journey to create an awarded idea.