With over 25 years of experience as Art and Creative Director, Fernando has a bachelor’s degree in Advertising & Marketing and built his portfolio on the multinational advertising and branded content agencies.
Seeking for new ventures, in 2008 started in the digital market and become a businessman when he assumed as ECD and partner at Fluor, a digital agency company.
Integrating all of his skills in communication, marketing, technology, business management, and adding that to his geeky side, in 2011 he founded his first production company, the goodfellas, to bring creative and technological solutions to brands.
Participated in the development project of Adobe’s Digital Publishing Suite software, along with WIRED Magazine and a group of developers worldwide, becoming a pioneer in the creation and produce content for mobile devices.
Won a Gold Lion at the Cannes Lions Festival for Bradesco Seguros in partnership with AlmapBBDO.
In 2013 & 2014, he took home 3 additional Lions in Cannes making his company the most awarded digital production company at the Festival in the category Mobile.
His work has also been acknowledged in worldwide advertising festivals such as Clio, One Show, ADC, LIA London Festival, El Ojo de Iberoamerica, Wave Festival, FIAP, CCSP, and Prêmio Abril de Publicidade.
He was invited to be Head of Digital at New Content, integrating and leading different teams to create and publish branded content in several digital platforms and developing new publishing technologies.
Grouping all the creativity, talent, and experience Fernando has in his professional years, he founded in 2015, a cinema & digital production company called MonsterBoy.
It develops interactive experiences with a mission to bring ideas to life, no matter the platform. Besides, it also creates and produces TV commercials, branded content videos, and TV Shows.
Recently accumulated the role of Associate Creative Director at Ogilvy Social Lab in Brussels & Amsterdam, where he developed his skills in Social Media taking care of global campaigns for clients like IKEA, Nespresso, BAT, European Union, and Philips.
European citizen open for new challenges and opportunities as a professional and with MonsterBoy solutions.
+55 11 98136 7637