This interactive ad was published in one of the most important digital magazines in Brazil, aimed at an audience that loves cars.
So, in addition to spreading a message of awareness on responsible driving, it helped Peugeot to improve its image with the public.
Main Awards:
SIlver – Cannes Lions 2013
2 Bronzes El Ojo de Iberoamerica 2013
Magazine Advertisement of the Year – DMA – UK
Interactive Best Ad of the Week – Best Ads 2013
Mobile of the Day – FWA
Shortlist Webby Awards 2014
ClientPeugeot - Y&R São PauloAgencythe goodfellasYear2013My RoleCreative Technology, Production, Web DesignAwardsCANNES LIONS 2013 - Silver • EL OJO DE IBEROAMÉRICA 2013 - 2x Bronze • DIGITAL MAGAZINE AWARDS 2013 - Advertisement of the Year • BEST ADS 2013 - Interactive Best Ad of the Week • FWA - Mobile of the Day • WEBBY AWARDS 2014 - Shortlist • PRÊMIO ABRIL DE PUBLICIDADE 2014 - Shortlist