PEUGEOT CRASH TEST DRIVE

This interactive ad was published in one of the most important digital magazines in Brazil, aimed at an audience that loves cars.
So, in addition to spreading a message of awareness on responsible driving, it helped Peugeot to improve its image with the public.

Main Awards:
SIlver – Cannes Lions 2013
2 Bronzes El Ojo de Iberoamerica 2013
Magazine Advertisement of the Year – DMA – UK
Interactive Best Ad of the Week – Best Ads 2013
Mobile of the Day – FWA
Shortlist Webby Awards 2014

ClientPeugeot - Y&R São PauloAgencythe goodfellasYear2013My RoleCreative Technology, Production, Web DesignAwardsCANNES LIONS 2013 - Silver • EL OJO DE IBEROAMÉRICA 2013 - 2x Bronze • DIGITAL MAGAZINE AWARDS 2013 - Advertisement of the Year • BEST ADS 2013 - Interactive Best Ad of the Week • FWA - Mobile of the Day • WEBBY AWARDS 2014 - Shortlist • PRÊMIO ABRIL DE PUBLICIDADE 2014 - Shortlist

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