AUDI SCREENSHOT

AlmapBBDO created an ad in digital magazines to promote Audi’s fastest car using its central differential: speed. To see the new Audi R8, readers needed to photograph it using the iPad’s feature screenshot. While the car passes by at high speed the reader must press the buttons HOME and SLEEP simultaneously to take a picture.
Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. More than an interactive ad, an Audi ad is saved amongst the personal photos of readers.