IKEA PETS TUNES

FOR THE FIRST TIME, PEOPLE CAN BUY FURNITURE FROM IKEA FOR THEIR PETS THROUGH MUSIC WHILE RELAXING THEM.

On World Animal Day, the IKEA LURVIG collection, a special collection designed for pets, was launched. We transformed the IKEA online product catalog into relaxing music albums for dogs and cats, giving to their owners a good reason to browse through it: the IKEA PETS TUNES.

Each one of the playlists illustrates a well-known problem for pet owners. For example: “Never bite the sofa again” or “Curtains are not for climbing” corresponding to the length of the absence of the owner. They could choose between 200 tracks such as “Rolling in the Sheets”, “Oops! I Bit it Again” or “Mice Mice Baby”. All the tracks were illustrated with an item from the new collection. Pet owners can select music to relax their companion, and at the same time click “buy” to finally give them the furniture they deserve.